Seed Fund: $22,000 Raised On Kickstarter.While Mark Cuban seems to have lost his mind in the first thirty seconds of the presentation, Robert and Kevin are kind enough to ask questions and go into the company’s financials. He says he wants to build his Mensch on a Bench idea into a reputable, respected Jewish brand, not merely sell a seasonal product.Īnything else would be pure meshuggah, as Neal Hoffman’s whole life narrative appears to show. Neal seems unfazed, and he continues with his pitch, making sure to note that his product already has a lot of support from the Jewish community. Even though the dolls are menacing, the sharks chuckle and appear amused by his display. It’ll be interesting to watch whether his awful Yiddish joke gets pardoned. “Would anybody want to get together and ‘gelt’ some mensches?” Neal inquires, to a mainly unresponsive audience. “Moshe the Mensch is a great way to start a new Christmas tradition. With the delightful introductions out of the way, Neal moves the staging table to his right to unveil a massive retail display of his product line, complete with a life-size Mensch doll sitting on a table brimming with smaller dolls and books. You can probably guess where this is headed. They’ve…” And as he stood in the animatronic reindeer aisle of some downtown Cincinnati Toys R Us, pondering an idea, a gently glowing cartoon menorah twinkled into life over Neal’s head, this writer assumes. “We saw an Elf on a Shelf and my child was perplexed as to why we didn’t have one in our home,” I explained that Jews don’t have elves on their bookcases. “One Christmas, I was strolling around the shop with my kids,” Neal recalls. Neal’s objective is to make it a little less painful. He makes a compelling argument for what he views as a game-changing Jewish holiday product - because, as any American knows, being a Jewish child over the holidays stinks. Neal’s excitement and stage presence speak for themselves, as he beams adoringly, bounces on his toes, and gesticulates wildly on a simple stage with no obvious props. In Yiddish, there’s a term for what Hoffman emits when he walks onto the stage: chutzpah. The concept of Moshe the Mensch, like all great ideas, looked ludicrous and unachievable until it swept over the globe. Nobody Requested It, Yet It Turned Out That Everyone Needed It.
He is a former Hasbro executive, inventor, and unintentionally funny brain behind the Elf-on-a-Shelf Jewish alternative that no one asked for. Hoffman is the creator of Mensch on a Bench, the Elf-on-a-Shelf Jewish alternative that no one asked for. (Scroll down to browse the whole catalog for this really unique children’s line.) Take a look at the range of products it spawned. Fortunately for us, the quality of this episode pales in comparison to the quality of the item.
Bubbles, Bubb This lovely Yiddish puzzle of an episode, falling just over midway through an otherwise dreary, if not delightfully antisemitic, Season 6 of Shark Tank, is thanks to Neal Hoffman of Cincinnati, OH.
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